The Ford Motor Company used to be known as a laggard when it came to introducing new technologies in its vehicles. One might say that compared to more progressive auto companies in the “Big Three” and now foreign Asian competition , that Ford “led from behind”. True the motto was that “Ford had a good idea” with the emphasis being on the past tense of the word “had”. Yet in our current era the Ford Motor Company has risen to number 2 overall and indeed is on the leading cusp when it comes to “green technology” and technologies in the automotive fields. From classic Fords, a new and Ford Hybrid is soon to launched.
Reading authoritative auto trade journals , such as Edmunds or Consumer Reports and in addition online auto industry related websites you will note that the Ford Company has experienced success in sales as a major global player. In the past this was not the case when decades back Ford was essentially and primarily a domestic American auto maker with its local North American marketplace to serve . According to sale and statistic records, nearly 64 percent of the C-MAX buyers came from non-Ford brands in June, whereas demands of clients were mostly on savings and improve on-road fuel economy that somehow Ford cannot give at this time. Yet, Raj Nair, the vice-president of global product enhancement told the press about the upcoming innovations of Ford Hybrids as well as the key to make it into success- the strong acceptance of the consumers.
On the other side of the story, the automaker added that Toyota Prius in United States has lowered five percent on the same period. Toyota sales down to 4.5 percent were also noted, but the company still held the title in Canada with retailed Prius Cs through the end of June while C-Max could gather just 757. According to Ford, almost 64 percent of C-MAX buyers came from various non-Ford types in June. This fact was actually the driving force of Lincoln to increase the production mix of Hybrid MKZ to 40 percent of MKZ, up from 20 percent.
Vehicle calibration updates have been started in August 2013 with the following features: increased maximum pure electric speed to 85 mph from 62 mph, optimized climate control system to minimize the use of air-conditioning compressor and reduced the energy consumption during cold weather, shortened engine warm-up time by 50 percent to enable electric driving, enhanced the use of Active Grille Shutters to minimize aerodynamic drag under driving and temperature settings including cold weather, during higher engine coolant temperature and air-conditioner use, decreased the use of electric fan speed as a function of coolant temperature to reduce the consumption of energy.
To provide a clearer copy and understanding of these features, Raj gave the following detailed information: increased maximum pure electric speed to 85 mph from 62 mph, improved climate control system to minimize the use of the air-conditioning compressor and reduce the energy consumption, shortened engine warm-up time by 50 percent to enable electric-only driving and engine shutdown, lessened electric fans speed function of coolant temperature to decrease the fan’s consumption of energy and optimized Active Grille consumption to reduce the aerodynamic drag under more driving and temperature conditions.
The analogs are the electric motors in U.S. factories in the early 20th century, diesel electric locomotives on U.S. railways in the 1920-1945 period, a range of new automotive features/technologies introduced in the U.S. over 50 years. These analogs suggest it would take at least 30 years for this modality of propulsionto capture 80% Canadian vehicles .