The moment Ford released the Mustang way back in 1964, the company had beat all of the competitors to the marketplace, even so the various other car companies ended up chasing the success of the Mustang in the process. With the roll-out of the 1967 Ford Mustang, Chevy was in reality offering the newest pony-car competitive model, the Camaro. In addition, the other automobile companies appeared to be beginning to rise to the challenge as well. Pontiac developed the Firebird, Plymouth produced the Barracuda, and Mercury released a brand new brand, the Cougar.