Most car dealerships in Houston push the price of a car as the selling point of a particular car. They strategically put stickers of the Manufacture Suggested Retail Price (MSRP) on the car so it can seem to be worth more than what they will sell it for. Right off the bat the price of the car can be dropped by a few hundred dollars because it’s simply a suggested price that the manufacturer tells the car dealership in order for them to make a significant amount of profit.
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